Hit Sales
Клиент
Kaspi.kz
Рабочая группа
Client: Kaspi.kz
Dmitriy Pak Marketing director
Zarina Solodkaya Head of Brand Promotion Department
Xeniya Makeyeva brand manager
Yekaterina Revyuk brand manager
Agency: GForce
Evgeny Kostylev Creative Director
Renata Muratova Creative Grouphead
Timofey Pozdeev Creative Grouphead
Max Shilov Art-director
Aigerim Tursunova
Anastsia Ivanova Account director
Julia Tushina Director
Задача
For Kazakhstanis, marketplace Kaspi.kz has always been a best deal place to shop, but competitors have entered the market and started talking about best deals too.
As a result, Kazakhstanis bacame confused - where is the best deals now?
So, we decided to create sales hit from every item on sale on Kaspi.kz.
Hit Sales campaign, featuring the country's top hitmaker - the music band Irina Kairatovna.
While past hits in Kazakhstan usually focused on themes of love, horses, homeland, horses, friendship, horses, we have now launched hits about sneakers, carpets, perfumes, tool kits, laptops, textbooks, backpacks and so on, that no one did before.
Hit Sales music videos have been played on TV and online, music streaming platforms, and city streets. Radio announcers have adopted a hip-hop style, people singing karaoke-version at music festivals, songs went viral and became widely popular.
And now the whole country knows exactly where to get the best deal.