Tradition to Finish
Клиент
Reckitt Benckiser
Рабочая группа
Client:
Regional brand manager at Reckitt Benckiser: Anastasiia Bykova
Agency: GForce (Kazakhstan)
Managing Director: Yuliya Tushina
Executive Creative Director: Yevgeniy Kostylev
Creative Director: Yevgeniy Gavrilchenko
Creative Group Head: Victor Ershov
Art Director: Maxim Shilov
Art Director: Maria Kalinicheva
Designer: Aruan Ganieva
Designer: Alua Zhingilbaeva
Designer: Avgust K.
Motion Designer: Alexander Filatov
Account Manager: Alina Amanzhol
Client Service Director: Anna Kostyleva
Media Agency: SKY Central Asia
Задача
Problem
Daughters-in-law in Kazakhstan have to wash dishes by hand, as a tradition supported by their mothers-in-law, even despite the availability of modern dishwashers.
Idea
Finish made the first-ever product placement at a real wedding, turning an ordinary dishwasher into a symbol of change and making one mother-in-law an inspiring example for others.