The Most Silent Night Race
Клиент
Tesla
Рабочая группа
Deputy Director of Academic Affairs: Aiymzhan Almazbekova
Head of Career Center: Lira Momunalieva
Creative Director: Nursultan Bakyt
Creators:
Aliya Akpaeva, MP-22
Amina Galimova, MP-22
Iana Salnikova, MP-22
Rafa Khalel, MP-22
Daiana Gulchoro kyzy, CB-22
Beksultan Turganbaev, GD-22
Daniel Budaichiev, GD-22
Задача
TASK
There is a stereotype that a "normal" car should be gasoline-powered. The goal is to challenge this stereotype without resorting to negativity and instead highlight the advantages of electric cars in a positive manner.
PROBLEM
According to the National Statistics Committee of Kyrgyz Republic, 317,288 cars are registered in Bishkek. Loud cars create serious health problems for people in the city. Noise pollution causes stress, cardiovascular disease and disrupts sleep, reducing quality
IDEA
The quietest race is a night race with electric cars, which will clearly demonstrate to city residents how much quieter electric cars are compared to traditional cars.
EXECUTION
The electric car race will take place at night in Bishkek among residential areas - bypassing all microdistricts, the route will move from 3 to 12. Start at 02:00. The race will be accompanied by absolute silence from the fans and will not leave the media indifferent.
