GOOOO to fitness!
Клиент
Invictus GO
Рабочая группа
Agency: Simple studio / FACTUM
Аrt director: Sergey Tyurin
Creator: Amir Maksutov
CMO: Anuar Abdrakhmanov
Producer: Aynur Mukhamadieva
Project Manager: Alembeck Tenizbaev
Commercial Operators: Alexey Egorov, Aidarkhan, Nurbolat Kulumbekov
Outdoor and Digital Creative Design: Raushan Akhmetova, Victoria Kim
Commercial Video Editors: Alexey Egorov, Aidarkhan, Nurbolat Kulumbekov, Shalkar Tanek
Photographer: Symbat Turgyn
Copywriter: Daniya Ermekkyzy
Video Case Editor: Alexey Egorov
Performance Marketing: Bakhtiyar Arshabekov, Ilham Maralov, Islam Adilmirzaevich
Web Design: Damir Bektilev
Задача
Invictus GO — the largest fitness community in Kazakhstan.
Problem: Only 2% of Kazakhstan's population regularly engages in fitness, and this figure has barely changed over the last 30 years. Most people think that starting to exercise is difficult, and maintaining it is even harder.
Idea
Using the word "Go!" may seem elementary. However, its simplicity contains a well-calibrated depth: it's a reminder that action often starts with a single step. Underneath this monumental but accessible slogan lies a complex understanding of how to motivate forward movement and awaken the desire to start. This idea embodies not complexity, but the ability to capture and convey the essence with minimal words.
Execution
The campaign was built around the concept of "Go to fitness." All communication, from social media to street billboards, adhered to this framework, ensuring brand consistency and recognition. It's not just a word; it's a call to action that inspires and motivates.
Results
177% increase in lead numbers
191% increase in sales of annual memberships
67% of participants who visited the gym became regular clients
Campaign ROMI — 7199%
Total unique user reach was approximately 3,605,677
Due to the campaign, more than 40,694 people took their first step into the world of fitness, of which 25,430 continued to work out regularly
Conclusions Invictus GO has helped thousands of people take their first step into the world of fitness, significantly increasing the number of people exercising in Kazakhstan. Our approach demonstrates how small actions can lead to great outcomes, and the depth that can lie within apparent simplicity.
