Cash desk is wherever you are
Клиент
Payme
Рабочая группа
Client: PAYME
Creative agency: LOKALS
Creative director - Shakha Saliev
Copywriter - Said Nazrillaev
Art director - Victoria Sharafutdinova
Project Manager - Tatiana Sitnikova
Production: LUNAR
Producer - Bogdan Frolov
Director - Ivan Proskuryakov
DOP - Boris Litovchenko
MOVI - Ilya Vdovenko
1AD - Kamila Khalilova
Line Producer - Aselya Idayatova
Production designer - Shahzod
Props Designer - Alex Deemidov
Location Manager - Muzaffar Yusupov
Casting Director - Anita Borisova Aneta Argandevols
Costume Designer - Irina Nadtoka
Post-production manager - Kristina Khabarova
Editing director- Hodzhiakbar Lutfullakhodjaev
VFX - UNITED SOFT
Sound engineer/SFX - Akbar Yusupov
Composer - Stasnis Dmitriev
Color correction - CVET STUDIO
Задача
Payme is an application for various financial transactions and a mobile assistant that makes all payments quick and convenient wherever you are. This project conveys the message: "With Payme, the cash desk is wherever you are."
Task: Create a video that demonstrates how Payme saves you time and allows you to pay for anything, anytime,anywhere.
Solution: The cash register in the video is not computer-generated graphics; it's not animated. Using only analog special effects and a creative approach, we created an installation that moves and demonstrates how simple everyday tasks can be solved.
Result: We shot a distinctive video and created an unusual visual that demonstrates the flexibility and versatility of the Payme service.