Cash desk is wherever you are

Cash desk is wherever you are

Клиент

Payme

Рабочая группа

Client: PAYME
Creative agency: LOKALS

Creative director Shakha Saliev
Copywriter Said Nazrillaev
Art director Victoria Sharafutdinova
Project Manager Tatiana Sitnikova


Production: LUNAR

Producer - Bogdan Frolov
Director - Ivan Proskuryakov
DOP - Boris Litovchenko
MOVI - Ilya Vdovenko
1AD - Kamila Khalilova
Line Producer - Aselya Idayatova

Production designer - Shahzod
Props Designer - Alex Deemidov
Location Manager - Muzaffar Yusupov
Casting Director - Anita Borisova Aneta Argandevols
Costume Designer - Irina Nadtoka
Post-production manager - Kristina Khabarova
Editing director- Hodzhiakbar Lutfullakhodjaev
VFX - UNITED SOFT
Sound engineer/SFX - Akbar Yusupov
Composer - Stasnis Dmitriev
Color correction - CVET STUDIO

Задача

Payme is an application for various financial transactions and a mobile assistant that makes all payments quick and convenient wherever you are. This project conveys the message: "With Payme, the cashier is wherever you are."

Task: Create a video that demonstrates how Payme saves you time and allows you to pay for anything, anytime,anywhere.

Solution: The cash register in the video is not computer-generated graphics; it's not animated. Using only analog special effects and a creative approach, we created an installation that moves and demonstrates how simple everyday tasks can be solved.

Result: We shot a distinctive video and created an unusual visual that demonstrates the flexibility and versatility of the Payme service.