A million starts with a thousand soums
Клиент
TBC
Рабочая группа
Client: TBC
Creative agency: LOKALS
Team:
Grouphead - Said Nazrillaev
Copywriter - Amalia Tareniyazova
Art Director - Farukh Gaziyev
Project Manager - Tatiana Sitnikova
LUNAR:
Producer - Bogdan Frolov
Director - Ivan Proskuryakov
DOP - Boris Litovchenko
1AD - Kamila Khalilova
Line Producer - Aselya Idayatova
Production Designer - Helga Geller
Props Designer - Alex Deemidov
Production Manager - Muzaffar Yusupov
Casting Director - Anita Borisova Aneta Argandevols
Costume Designer - Irina Nadtoka
Sound engineer - Feruz Isabaev
Post-production manager - Kristina Khabarova
Director of editing - Muslim Nasulloev
Sound/SFX director - Akbar Yusupov
Composer - Stasnis Dmitriev
Color correction - CVET STUDIO
Задача
TBC BANK is the first digital bank in Uzbekistan, promoting an online deposit with the highest interest rate on the market and the lowest entry threshold for opening a deposit.
Task
Create a series of short videos that tell about TBC's deposit product and how even the smallest and simplest action,repeated day after day, leads to results.
Solution
We invited a professional weaver of handmade carpets to learn about embroidery techniques. In our videos we used two different camera lenses to create the effect of smooth transition from close-up to wide shot, accompanied by music written by the composer with national motifs and finalized all the sound design.
The result
A visually beautiful video with national motifs. We showed how even the smallest actions, repeated regularly, can lead to significant results.