Halyk Bank
Creative Director - Nail Muratov
Creative Group Head - Dariya Orazbayeva
Art Director - Erkebulan Kaliyev, Vladimir Niy
Designer - Anastasiya Velikodnaya
Business development director – Artur Karabajak
Account Manager – Ekaterina Berestovaia
Head of strategy – Dmitriy Larionov
Director - Konstantin Sobol
DOP - Yuriy Lewandowski
Production Designer - Marita Ardashova
Brief: Halyk Travel is a service where anyone can purchase airplane or train tickets, or even book tours. Our goal was to build awareness about Halyk Travel as a service that takes care of your journey, allowing you to enjoy beautiful places and loved ones more often.
Idea: Travel often requires a reason—be it a family celebration, a long-awaited vacation, or seasonal discounts. However, with Halyk Travel, you don’t need a special reason to meet your loved ones or visit amazing places. The call of travel is always around you, you just need to answer it by using Halyk Travel.
Execution: We inspired people to travel without directly showcasing travel. By embedding the call of travel into everyday life through miniatures, we reminded our audience of the joy of travel. Now, all they need to do is answer the call—just click and hit the road.
https://youtu.be/SWs9mfpZmhg?feature=shared