Tele2 Agents of Benefit hire Deadpool and Wolverine
Клиент
Tele2 Kazakhstan
Рабочая группа
Client — Tele2 Kazakhstan:
Anton Serbin — CMO
Arina Gondareva — Senior MarCom manager
Azat Akhmedin — Leading MarCom specialist
Yekaterina Pelikidi — Graphic designer
Angelika Varava-Panko — BTL manager
Syuzanna Katayeva - Senior media manager
Agency — McCann Almaty:
Nikita Korotnev — Executive creative director
Andrey Antyukov — Creative director on Tele2 brand
Alexander Savanin — Creative director on Tele2 brand
Yuri Vorobiev — Planning director
Natalia Knyazeva — Strategic planner
Tatiana Bashmachnikova — Group account director
Aigerim Akhmedova — Account manager
Polina Kholodnova — Senior producer
Anton Obraztsov — Designer
Production:
Production — Edigital
Production service — Anykey
Directors — Sasha Irinarkhov & Tata Krylova
DOP — Kirill Groshev
PD — Nazira Baibekova
Costume — Evgeniya Soboleva
Executive producer — Andrey Rasputin
Producer — Darkhan Tulebayev
Line producer — Elina Kim
Chaperon — Damir Pichkily
1AD — Arman Sandybayev
Edit — Arif Tleuzhanov
CG — Mad Pixel studio
Задача
Tele2 needed to strengthen the knowledge of the new creative framework and emphasize its unconditional innovation leadership with the help of 5G technology.
Our solution was the greatest collaboration of this summer: Tele2 teamed up with Disney and invited the main characters of this year's Marvel movie universe - Deadpool and Wolverine - to join Tele2's Agents of Benefit in exchange for unlimited 5G in Qazaqstan.
The results exceeded all our expectations: we managed to considerably strengthen the awareness of Tele2 as a 5G operator and double the number of subscriptions for our 5G plans while increasing our active 5G subscribers number by 38%.
