Alina Group
Brand Director Alina Paint: Varvara Kim
Head of PR Alina Group: Maiya Leonova
Art-Department Alina Group: Andrey Shapkin, Anastassiya Suslova
Project Coordinator Alina Group: Svyatoslav Fedosov
Director of the video: Anastasia Magai
Cinematography: Andrey Teterlev
Video: https://youtu.be/gUUvETZmAcA
Before the start of the 2024 construction season, we decided to create a light and fun video for a broad audience of consumers, focusing on the following goals:
Creating an emotional connection with the consumer
Showcasing the ease of use of the brand's paint and coating products
Highlighting the brand's commitment to environmental sustainability.
All Alina Paint products meet eco-safety standards and contain no harmful volatile compounds. Every product undergoes a mandatory 5-level quality control process, ensuring it is completely safe for both people and the environment.
Brand Idea: Magical fulfillment of dreams. Archetype: The Wizard
We wanted to create a video about magic that would make our customers smile as they watched it.