Alina Group
Brand Director AlinEX: Anastassiya Guzeva
Head of PR Alina Group: Maiya Leonova
Art-Department Alina Group: Andrey Shapkin, Anastassiya Suslova
Project Coordinator Alina Group: Svyatoslav Fedosov
Producer: Nikita Pak
Director: Ernest Ziyadinov
DOP: Azamat Perdebaev
Focus Puller: Eduard Denyakin
Gaffer: Ilyas Akylbek
Electricians: Azat Agaev
Production Designer: Mukhammed Chariyev
MUA: Yulia Sycheva
Stylist: Aigul Oraskhan
Editor: Marlen Serik
Color: Erni Ziyadinov
Sound Design: Nikita Pak
AlinEX is the first and most well-known brand of professional construction and finishing materials in Kazakhstan. Repairs in 8 out of 10 Kazakhstani homes are done using these dry construction mixes. In the early 90s, AlinEX made the concept of "European renovation" accessible to every Kazakhstani.
Every day, we see beauty in simple things: smooth walls, quality finishes, and the joy of people and builders using our products. Professional renovation is very much like a well-coordinated musical composition, full of rhythm, harmony, and energy.
In this video, we aimed to create a musical track from construction sounds: the hammer’s impact, the construction mixer, the precise ticking of a clock, and more. We ended up with a track featuring national motifs and a vibrant touch of professionalism. This video is dedicated to the builders and finishers of Kazakhstan.