Allur | 20 Years
Клиент
Allur
Рабочая группа
Agency: BraveTalents
Produced by Plan B Films
Director - Alibek Abdukhalik
General Producer - Magzhanov Adi
Producer - Adil Mukayev
Line producer - Assel Kartabayeva
Creative producer - Yernur Bashpay
DP - Oleg Khon
PD - Kamila Nougmanova
Задача
Challenge: To creatively showcase the remarkable 20-year journey of Allur, highlighting how the company evolved from selling cars in a garage to becoming a major manufacturer. The challenge was to convey this growth in an unconventional and memorable way.
Solution: To emphasize their impressive achievements, we proposed telling Allur's story through miniatures and models. The director devised key points within the narrative, featuring scenes inside the factory, on the assembly line, and in the dealership centers. This approach used the metaphor of representing something large and significant through small, detailed models—small in scale but grand in spirit. By focusing on these miniature representations, we effectively captured the essence of the company’s growth and success.
Result: The video garnered 500,000 views, attracted media attention, and received overwhelmingly positive feedback from clients, influencers, and the community. It was also featured on Air Astana flights, further broadening its impact.
