Nurorda
Клиент
Nurorda
Рабочая группа
Director - Yernur Bashpay
General Producer - Magzhanov Adi
DP - Nur Islam
Задача
Challenge:
A new school, Nurorda, opened in Almaty, and they wanted an image-building video for their presentation. We recognized that the mental health and inner experiences of children are often overlooked, and we decided to make this the focal point of our video.
Solution:
We focused on the transformative journey of a child, showcasing how Nurorda's teachers and peers play a crucial role in guiding students from uncertainty to becoming confident leaders. The idea was to capture the inner world of the child, emphasizing the emotional and mental growth that occurs within the supportive environment of the school.
To bring this vision to life, we pushed creative boundaries by filming in Charyn Canyon, where stunt performers suspended the actors on cables—a first in this location—creating a surreal, dreamlike sequence that symbolized the child's evolving state of mind. We also utilized green screens and extensive VFX, working with Western VFX specialists to craft visually stunning scenes that represent the student's inner transformation, further enhancing the narrative's impact.
Result:
The video creatively and powerfully conveys the importance of teachers, friends, and the school's environment in shaping a child's future, making it a unique and compelling piece that stands out.
