Marketing director: Ece Bagatur
Business Development Manager: Ahmet Gurver
Brand manager: Alexander Min
Agency: FCB ARTGROUP
General manager: Demet Demiray
Creative director: Tarlan Useynov
Art Director: Doniyor Mamanov
Copywriter: Erika Romero
Project managers: Rustem Sadvakassov, Bibizhar Saparbek
Director: Aibat Rakhmanov
Director of photography: Kairat Temirgali
Executive Producer: Dimitris Grigoriadi
Line Producer: Mira Evgenievna
First AD: Maria Roschina
Production Designer: Dmitriy Kolodin
Editor: Viktor Kim
Colourist: Dmitriy Litvinov
Music: Rustem Myrzakhmetov
Summer 2019. Launch of 2 SKU’s: Magnat Black and Magnat White.
We needed to attract attention of pleasure seekers, sophisticated audience, which hardly notice and like brands in social media.
We developed digital campaign with 2 local influencers:
Anita Akisheva and Yan Ray. They chose black or white sides and shared their personal pleasures in social media.
This video was a part the campaign and worked as an announcement of the project in Instagram. Every object and scene in video represent personal pleasures of each influencer. Music, clothes and scenes were selected by them.
The objective of this video was to reinforce the existing image, territory and visual style of Magnat.