Split but United
Клиент
Agrobank
Рабочая группа
Creative Agency: Synthesis
Creative Director – Farrukh Sharipov
Client service director (CSD) – Alina Mirzaeva
Creative copywriter – Sergey Gorobtsov
Creative copywriter – Sadokat Sultanmuratova
Art-director – Timur Aitov
Designer – Vlada Idunova
Designer – Amirxon Isaxanov
Account Manager – Valeriya Shamakova
Account Manager – Darya Gerasimova
Account Manager – Yulia Gerasimova
Client: Agrobank
Marketing Director – Maksud Rustamov
Head of Brand – Anton Klopov
Art-Director – Mihail Sutbekov
Production: Art Craft
General producers – Xasan Salixov
Davlat Arashboyev
Director – Ivan Proskuryakov
Cinematographer – Boris Litovchenko
Second Director – Seva Kenzhaeva
Editor – Elyor Amanov
Casting Director – Kamoliddin Khamraev
Costume Designer – Nomad Creator-Lolita Turadzhanova
Makeup Artist – Ekaterina Seryakova
Artists – Temur Khasanov, Fatima Khasanova
Location Manager – Davron Askarov
Administrator – Vorontsova Albina
Gaffer – Denis Tabaev
Focus Puller – Pavel Ryzhkov
Camera – Gold Vision Group
Lighting Grip – Bayram Film Studio
Post-Production: Art Craft
Post-Production Supervisor – Elyor Amanov
Color Correction – colorkitchen.studio
Music and Sound Design – Vasily Davydov, Alloma Davydova
Задача
In Uzbekistan, many families rely on money transfers sent by their relatives working in Russia. These transfers play a crucial role in supporting family well-being and achieving life goals. However, the process of transferring money is often involves inconveniences, such as fees, delays, and the need to use additional apps. Despite the miles and time zones that separate them, families frequently communicate, make plans together, and dream together.
We decided to visually demonstrate the connection between migrants and their families. The video is done in a split-screen technique, where the horizontal division of the screen allows for a parallel view of the lives of migrants and their families in separation. The upper part of the screen shows the lives of families in Uzbekistan, while the lower part depicts the daily lives of their members abroad. These shots highlight how instant and fee-free transfers through the Agrobank app help them remain emotionally and financially connected.
The advertising campaign lasted for 3 months, and during this period, app downloads increased five times.