Reason for smile. Rebranding Bellissimo Pizza
Клиент
Bellissimo Pizza International
Рабочая группа
Suprematika Branding Agency:
Vladimir Lifanov, Creative Director
Leonid Spiridonov, Director of Strategy
Irina Sakharova, Art Director
Stepha Shumtsova, Illustrator
Lada Burova, Junior designer
Evgeny Nikitin, Animator
Sergey Lyakhovich, Brand producer
Bellissimo Pizza:
Javlon Rakhimjonov, Art Director
Shokhrukh Jamolliddinov, Head of Marketing Communications
Denis Eliseev, Creative Director
Sayyod Matkarimov, Chief Marketing Officer
Задача
The people of Uzbekistan are cheerful people whose boundless optimism helps them get through any adversity, supporting each other. We want pizza not only to give people pleasure, but to create more reasons for joy. So that the very thought of pizza brings a smile to your ears on your face, the anticipation of joyful moments spent with loved ones.
We are convinced that if there is an opportunity to smile, then why not do it more often? A smile is a powerful force that can turn the world around. Yes, we really think so. Smiling, we start a chain of positivity that helps every Uzbek to feel happy.
We are used to looking at life from a positive perspective and believe that this is what helps us feel happy, despite the circumstances of life. The whole identity is about the feeling of celebration. And a holiday is an excuse to go to a pizzeria. That's why the Bellissimo corporate identity smiles at the guests from every layout, from every carrier, creating a friendly atmosphere in the institution. It turned out to be fun, bright and emotional.
As part of the rebranding, the existing logo has been updated, refreshed, and rid of unnecessary details and dark shades. The new logo is bright, clean and fresh. It corresponds to the spirit of the time and the mood of the company.
Bright and clean colors, maximum taste, maximum fun. The contrasting colors are reminiscent of the most popular pizza ingredients: juicy tomatoes, crispy peppers, fragrant cheese, barbecue sauce and tender chicken.
All communication is filled with smiles. Even the table-tents are subordinated to the general layout. The smile is neatly integrated into the uniform of all employees: couriers and pizza makers. So, Bellissimo has the most smiling staff!
We managed to weave a smile into the illustrations as well. Human relationships are a multiplier of joy. We value relationships with loved ones and feel that the moment becomes special when there is someone to share it with. I wish there were countless such moments in my life.
National motifs and patterns are used very pointfully and delicately in the illustrations.
A smile is neatly integrated into all brand communication channels. Digital offline posters are integrated into the interior, maintaining the mood in the institution.
Despite the fact that this is a simple visual move, smile allows you to collect an incredibly large number of layouts. All of them give a sense of diversity and visual brightness in the establishments.
The image of a slice of pizza is integrated into the entire pictograph. Even in the navigation icons. Especially in the bathroom icons.
Food is an affordable source of pleasure. So why not enjoy yourself to the maximum by visiting beautiful and delicious places? As they say, living is good, and living well is even better.
