Designs for Limited Edition Packaging
Клиент
Carlsberg Kazakhstan
Рабочая группа
Team
Creative director – Timur Dzhiembaev
Art-director: Semyon Mishchinenko
Designer: Akan Nukusbayev
Copywriter: Evgeniya Kan
Project manager: Yekaterina Bakhareva
Задача
Objective:
Create a tin can design for the limited Zatecky Gus collection by developing illustrated stories in the existing brand style.
Requirements:
Illustrations should refer the sociable and humorous spirit of the brand without crossing a line of vulgarity and sexism.
Details:
Together with the client, the concept of “all year-round hearty pastime with the Zatecky Gus” was approved.
A series of four different designs depicts the main character of the brand - Zatecky Gus - at different times of the year.
Issue Date - december 2018
