Forsage Packaging Rebrending
Клиент
Golden Trade Master
Рабочая группа
Team
Creative Director - Timur Dzhiembaev
Art Director - Semyon Mishchinenko
Project Manager - Yekaterina Shakenova
Задача
It is necessary to develop a new, more modern package design for the Forsage energy drink in order to highlight its presence in the market and increase recognition.
Client's wish: Preserve colour codes of different tastes.
Solution:
- Thanks to a light background with imitation of a carbon surface, the packaging design has become light and stood it out from competitors, who mainly use dark colors in the package design.
- The oblique font emphasized the character of the product, gives it audacity and masculinity, and also visually supports the “speedy” name.
- Large numeration font is aimed for easy navigation with certain numbers standing for different tastes of the drinks.
Issue date - August 2018
