Korzinka
Chief Marketing Officer: Malik Karimov
Head of Loyalty Program Development: Rano Turgunova
Deputy Head of Loyalty Program Development: Aziz Khankhajaev
Senior Project Manager: Adina Kurbanbayeva
Brand Manager: Nigina Atakhanova
Brand Manager: Javlon Artikov
Head of External Communications: Doniyor Rasulov
Head of Marketing Communications: Boir Normatov
Head of Marketing Communications & Creative Director: Samar Takvim Akhmad
Account Manager: Sufia Shagarova (Khalilullina)
Senior Copywriter: Viktoriya Chmykhalova
Copywriter: Mirzayor Erkinov
Art Director: Bobur Razakov
DoP: Evgeniy Sysoev
Motion Designer: Rakhim Fayzov
Graphic Designer: Kamila Ergasheva
CEO of Soft Tech Solutions LLC: Igor Lebedev
The situation:
Uzbekistan is developing rapidly, but the environment is deteriorating due to the lack of environmental culture and inadequate consumption of plastic and paper products. Garbage has become ubiquitous, and the cash back program introduced by the State Tax Committee has exacerbated the problem. The paper receipts received after scanning often end up on the streets.
The idea:
Korzinka was the first retailer in the country tо introduce a paper check waiver feature in its mobile application in March 2023, offering electronic checks as an alternative. In addition, Korzinka has integrated a cash back system with Soliq.uz , which allows users to receive cashback without printing checks.
Results:
Since the launch of the feature, more than 23,000 unique users have refused to print 750,000 paper checks. This initiative has led to the recognition of the legitimacy of electronic checks at the country level, which allows businesses to save paper, reduce the environmental burden, and improve the garbage situation.