Make Museums Fun Again
Клиент
Mondelēz International, Inc.
Рабочая группа
Client:
Senior Brand Manager: Yulia Savchenko
Brand Manager: Aizhan Tursynbekova
Creative:
Commercial Director: Yevgeniy Tyan
Creative Head: Dmitriy Kiiko
Case Art Direction: Magamet Khazhaliyev
Senior Sales Manager: Rustam Ashykbayev
Creative Producer and Copywriter: Uliya Kusherbayeva, Yekaterina Padyukova
3D Motion Artist: Anel Mailybayeva, Roman Mokrov
2D Motion Artist: Almat Suisimbayev, Konstantin Nizhnikov
Graphic Designer: Aida Suleimenova
Videographer: Nurtas Sissekenov
Marketing Analytics: Roman Khassanov
Account Manager: Alina Svigarite
Задача
Problem:
Modern kids don’t like museums. Even the best ones. To say nothing of the old museums in Kazakhstan. Thus, out of 330 Central State Museum of Kazakhstan daily visitors only 10% are kids.
Solution:
We decided to make the largest and the oldest museum in Kazakhstan fun again. By making a cool 3D quest! With the help of the Barni brand, whose mission is to spark kid’s curiosity, we chose the best museum locations, created an adventure map and hid QR codes at each spot. Scanning them makes Barni come alive and travel through Kazakhstan’s history from dinosaurs to space.
Results:
We broke the historical attendance record of the museum. Children were happy as well as their parents and the museum. So, instead of one day, we’ve extended the quest for the whole summer.
Key results:
9000 people in one day monthly norm
6 kids per minute were sent on a quest
3 million digital reach
1 000 mentions in one day
