Everything for happines
Клиент
BI Group
Рабочая группа
Creative Director - Peter Storozhenko
Creative Group Head - Anna Zaporozhchenko
Copywriter - Daryna Olinkevych
Art director - Artem Mustiatse
Head of design - Mikhailo Polivanov
COO - Marina Martynova
Account Manager - Anastasiia Mytnytska
Production - Yestoday
Задача
Context and task:
BI GROUP is a development and construction holding with a leading position in Kazakhstan. While having an established reputation there, the company also wanted to enter a new market of Uzbekistan. The task was to create an advertising campaign that would refresh their image, making it more emotional and relatable, and convincing for both markets.
Insight:
Happiness has always been at the core of the company’s values and messaging, but the concept itself seemed too vague and lacked structure. To address that, we started by asking a simple question:
What is happiness?
Surprisingly, finding a precise definition was not as easy as expected. And the best decision was to turn that uncertainty into a powerful insight itself.
We don’t know what happiness is. However, we do everything in our power to make our clients happy.
Execution:
We broke the insight down to the company’s unique selling propositions and wrapped it all into four heartfelt stories.
Therefore, a series of "postcards of happiness" was created, offering glimpses into what happiness could mean for different client groups. Whether it's parents, children, a loving couple, or a solo entrepreneur, everyone seeks happiness in their own way. And everyone can find it with BI GROUP.
