"Your Ad Coulde Be Here"
Клиент
Meteora Production
Рабочая группа
Meteora Production
Creative producer: Erkaeva Kamila
Photographer: Yaroshuk Danil
Creative concept: Erkaeva Kamila
Assistant of photographer: Rebro Danila
Stylist: Erkaeva Kamila
MUA: Kakharova Zilola
Location manager: Yusupov Muzaffar
Props man: Alex Demeedov
Assistant: Islombek Ubaydullaev
Assistant of producer: Gazieva Raykhona
Assistan of producer: Gamdurahmanov Rafael
Technician: Abdullayev Timur
Casting manager: Gold Key Casting
Photo backstage: Ilya Semendeev, Anastasiya Kravchenko
Sponsor: Erkaeva Kamila
Director: Khodjiakbar Lutfullaev
Post-production video: Khodjiakbar Lutfullaev, Ibragimov Murat
Graphic designer: Arutyunov Adrian
DOP: Bunyod Karimiy
SFX: Yusupov Akbar
Model agency: NN Models
Translators: Jonibek Sharapov, Anora Sabirova
Задача
Problem:
In Uzbekistan, there is a problem with visual communication. Brands, along with advertising agencies, often rely on standard stock images. Marketers and business owners don’t focus enough on creating a unique visual identity for their products, which is important for building a strong brand image.
These photos are often unnatural and look the same, lacking emotional impact and originality.
As a result, city spaces and ads are filled with bland, repetitive images, which affects how people perceive brands.
This issue has been around for years and is slowing down progress in the country's creative industries.
Solution:
1. Creative Solutions and Visual Diversity:
We came up with a photo case called “Your Ad Could Be Here.” We prepared 10 different products, divided into 10 categories, for each of which we developed a creative concept for the photoshoot. As a result, we conducted 10 photoshoots demonstrating how advertising can look in Uzbekistan. Each photoshoot provided a complete showcase of how advertising can go beyond standard approaches and offer something truly unique and memorable. We aimed to demonstrate that advertising photography can be more than just a means of conveying information—it can be a powerful tool for creating an emotional connection with the audience, reflecting the uniqueness of each product.
2. Demonstrating New Approaches to Advertising:
We published all 10 cases on our Instagram page, where they achieved very high reach and attracted the attention of a wide audience. These photoshoots clearly showed that advertising photography can be much more original and creative. We urged advertising agencies and entrepreneurs to change their approach to visual communication, offering them an alternative perspective on how advertising can look. Our goal was to inspire people to rethink their approach to visual business development by presenting new solutions and options for how it can be done better.
3. Impact on Target Audience and Sales Growth:
Our example inspired advertising agencies and entrepreneurs to reconsider their approach to the visual aspect of their business. This led to a significant increase in interest in our services and a boost in sales, further confirming the effectiveness of a creative approach in advertising photography. We demonstrated that original and high-quality visual solutions play a key role in shaping a business's image and success.
Analytics and Results:
1. Social Media Reach:
- We achieved a reach of 83,160 on our Instagram page.
2. Art Week Uzbekistan Exhibition:
- Our work was displayed at the Art Week Uzbekistan exhibition, where the case was seen by 6,000 people.
3. Survey at the Exhibition:
- We conducted a survey among 148 people, showing them various advertising photographs.
- 118 out of 148 respondents chose our photographs, confirming the effectiveness of our creative approach.
- At the exhibition, visitors were shown several photographs in each category, including ours. Out of 148 people, 118 selected our option.
Media and influencers:
Uzbek media outlet PR-UZ, which covers advertising and marketing in Uzbekistan, wrote about our case. We also received support from entrepreneurs, marketers, and advertising agencies, which helped us expand our reach. The total amount of readers reached up to 3,000 people.
