Shin-Line
Creative Director - Kostiantyn Sobol
Senior Art Director - Sergey Alexanin
Art Director - Renat Poposhev
Senior Copywriter - Yekaterina Turkina
Copywriter - Olessya Shaposhnikova
Motion Designer - Vyacheslav Ligay
Project Manager - Elena Brazhnikova
Hype campaign for Shin-Line
To bring the attention of the young audience to “Bomba” ice cream we have made a truly blowup cocktail: golden ice cream, golden rapper, golden girls, bloggers and even drew a golden BMW.
8 000 000 Media Impressions
12 million KZT earned media
Sales increased 18%