"Your Ad Coulde Be Here"
Клиент
Meteora Production
Рабочая группа
Meteora Production
Creative producer: Erkaeva Kamila
Photographer: Yaroshuk Danil
Creative concept: Erkaeva Kamila
Assistant of photographer: Rebro Danila
Stylist: Erkaeva Kamila
MUA: Kakharova Zilola
Location manager: Yusupov Muzaffar
Props man: Alex Demeedov
Assistant: Islombek Ubaydullaev
Assistant of producer: Gazieva Raykhona
Assistan of producer: Gamdurahmanov Rafael
Technician: Abdullayev Timur
Casting manager: Gold Key Casting
Photo backstage: Ilya Semendeev, Anastasiya Kravchenko
Sponsor: Erkaeva Kamila
Director: Khodjiakbar Lutfullaev
Post-production video: Khodjiakbar Lutfullaev, Ibragimov Murat
Graphic designer: Arutyunov Adrian
DOP: Bunyod Karimiy
SFX: Yusupov Akbar
Model agency: NN Models
Translators: Jonibek Sharapov, Anora Sabirova
Задача
Task:
Initially, the problem in Uzbekistan was that companies often used very stock-like, unnatural advertising photos. There was a lack of creative approach in these visuals, which made them appear artificial and uninspiring. Our goal was to address this issue by demonstrating how advertising photography can be presented innovatively and authentically.
Execution:
To achieve this, we divided our project into 10 different products, each with its own unique styling, target audience, and visual approach. We developed 10 distinct concepts and conducted 10 separate photoshoots, each illustrating how advertising photography can break away from conventional stock imagery and offer something genuinely innovative and engaging. To make the idea clear, we named the case "Your Ad Could Be Here" and included specific product categories such as chewing gum, laundry detergent, soap, spices, candys, energy drink, bank, milk, smartphone and fashion dress.
Naming:
The title of the photo case, "Your Ad Could Be Here," immediately helped people understand the concept we were presenting. It made it clear that the idea behind the photo was that it could represent an advertisement for a chewing gum, laundry detergent, soap, spices, candys, energy drink, bank, milk, smartphone and fashion dress. This allowed viewers to see the potential of what advertising photography can be.
Analytics and Results:
1. Social Media Reach:
- We achieved a reach of 83,160 on our Instagram page.
2. Art Week Uzbekistan Exhibition:
- Our work was displayed at the Art Week Uzbekistan exhibition, where the case was seen by 6,000 people.
3. Survey at the Exhibition:
- We conducted a survey among 148 people, showing them various advertising photographs.
- 118 out of 148 respondents chose our photographs, confirming the effectiveness of our creative approach.
- At the exhibition, visitors were shown several photographs in each category, including ours. Out of 148 people, 118 selected our option.
Media and influencers:
Uzbek media outlet PR-UZ, which covers advertising and marketing in Uzbekistan, wrote about our case. We also received support from entrepreneurs, marketers, and advertising agencies, which helped us expand our reach. The total amount of readers reached up to 3,000 people.
