"Your Ad Coulde Be Here"
Клиент
Meteora Production
Рабочая группа
Creative producer: Erkaeva Kamila
Photographer: Yaroshuk Danil
Creative concept: Erkaeva Kamila
Assistant of photographer: Rebro Danila
Stylist: Erkaeva Kamila
MUA: Kakharova Zilola
Location manager: Yusupov Muzaffar
Props man: Alex Demeedov
Assistant: Islombek Ubaydullaev
Assistant of producer: Gazieva Raykhona
Assistan of producer: Gamdurahmanov Rafael
Technician: Abdullayev Timur
Casting manager: Gold Key Casting
Photo backstage: Ilya Semendeev, Anastasiya Kravchenko
Sponsor: Erkaeva Kamila
Graphic designer: Arutyunov Adrian
Model agency: NN Models
Translators: Jonibek Sharapov, Anora Sabirova
Задача
Insight
In Uzbekistan, many brands rely heavily on stock photos, which often result in a visual identity that feels raw and unnatural. This widespread use of generic images undermines the overall quality and distinctiveness of brand communication.
Solution
To address this issue, we aimed to showcase a different approach to photography and visual communication in Uzbekistan. Our goal was to demonstrate how original, well-executed photography can enhance brand identity and create a more genuine and impactful visual presence.
We decided to name this photo case "Your Ad Could Be Here," where we highlighted 10 different products.
Execution
- We organized 10 photo shoots, each featuring a unique product across 10 different categories. For every product, we developed a distinct creative idea and visual concept, carefully tailored to each category. This approach allowed us to clearly convey the potential of how advertising photography can elevate a brand's image.
- The project involved extensive collaboration, with approximately 120 contractors, 30 models, 9 different locations, 150 props, and 60 unique looks. This level of coordination ensured that each shoot was meticulously planned and executed.
- All 10 photo sessions were completed over the course of just two shooting days. In the end, we successfully produced 10 high-quality photographs for each of the 10 products, effectively illustrating how impactful and creative advertising photography can be in Uzbekistan.
