Yandex
PR lead Madina Mussayeva
PR manager Daniya Abdrakhmanova
Project Director: Alexander Kerimov
Project Director: Olga Kalenichuk
PR Campaign Lead: Iris Amangeldy
Media Relations Lead: Madina Musaeva
Media Relations Manager: Valeria Kim
Digital Director: Galina Mershieva
Digital Manager: Aruzhan Zhusupova
Videographer: Ivan Smirnov
Art Director: Ekaterina Kamalitdinova
Informing and attracting attention: The Agency sought to convey to a wide audience the news that Yandex Alice now supports the Kazakh language, and does it right in the browser. The goal was to arouse the interest of Internet users and convince them to try out the new functionality.
Strengthening Yandex's image: Developing and implementing a strategy that emphasizes Yandex's commitment to the development of local languages and cultures, in this case, the Kazakh language, which contributes to strengthening the company's positive image in Kazakhstan.
Working with media and opinion leaders: Organizing press conferences, interviews, and other events with local journalists and opinion leaders (influencers) in Kazakh so that they can tell their audiences about the new opportunity.
Increased recognition: The launch of Alice in Kazakh was widely covered in the media of Kazakhstan and caused a positive response, which led to an increase in the recognition of the service among Kazakh-speaking users.
User base growth: The growth of active Yandex Alice users in Kazakhstan, including those who have not previously used the service due to the lack of support for the Kazakh language.