The Brick Trophy
Клиент
Askhat Uskembayev’s School of Creative Bravery
Рабочая группа
Cheil Worldwide Kazakhstan
Nurlan Satarov
CD / AD / CGI
Ilya Andreyev
CD / CW
Production:
Printbottle
Задача
Background
Spikes Asia is one of the leading festivals of creativity in the Asia-Pacific region, celebrating the best in advertising, marketing, and creative communications. It is organized annually and is a key event for professionals in the advertising, design, digital, PR, and media industries.
The festival includes various components such as awards, conferences, and Young Spikes Competitions. These competitions are designed for young creative professionals under the age of 30, offering them an opportunity to showcase their talents and compete on an international stage.
In 2023, Kazakhstan held the Young Spikes Asia Competition as part of a global event in Singapore.
Problem
However, there was no trophy specifically designated for Young Spikes Competitions, even at the main event. The available trophy was the same as the one awarded to professionals.
Solution
Creating a local trophy specifically designed for the young winners, capturing the essence of youthful curiosity and imagination. Trophy designed as a brick constructor.
Execution
The concept was brought to life through the use of ABS 3D printing technology, which enabled the creation of the components as bricks. These bricks were then meticulously assembled, part by part, to form the final design. The trophies were produced in limited quantities, enhancing their uniqueness and making them highly exclusive and desirable.
