Freedom Connect
Клиент
Freedom Telecom
Рабочая группа
Mark Vislinsky - Project owner
Ivan Gluchshenko - Producer
Zhanna Aksentiy - Host
Maria Korenkova, Amir Sultanov - Content managers
Alexandr Saidumarov - Cameraman
Andrey Zinoviev - Editor
Maria Kolenko - Motion designer
Bakhyt Meirkhanov - Graphic designer
Задача
Brand Challenge:
Freedom Telecom, a nascent telecom operator in Kazakhstan, faced the daunting task of breaking into a market dominated by well-established competitors with extensive infrastructure, a substantial customer base, and strong brand recognition. The immediate goal was to increase brand awareness and foster trust among potential customers despite the temporary setback of a regulatory moratorium on 5G frequency allocation.
Strategic Solution:
To overcome these challenges, Freedom Telecom leveraged the power of social media and innovative content marketing. The cornerstone of this strategy was the creation of a unique video podcast series, Freedom Connect at Freedom Telecom Youtube channel. Unlike existing podcasts focused on startups, venture markets, and business, Freedom Connect zeroed in on the telecommunications, digital, technologies industry, an underserved niche in the content landscape.
Project Execution.
1. Content Creation:
- Unique Focus: Freedom Connect explored various facets of the telecommunications industry, entertaining discussions on esports, artificial intelligence, and popular digital services like Yandex, inDrive and TikTok. This approach highlighted the critical role of telecom infrastructure in these domains.
- Exclusive Guests: The podcast featured prominent speakers who had not previously participated in interviews or other podcasts, offering fresh perspectives and insights.
- Engaging Format: Each episode was designed to be informative and engaging, fostering a deeper understanding of the telecom industry among viewers.
2. Distribution and Engagement:
- Multi-Platform Strategy: The podcast was distributed across Freedom Telecom’s social media channels, including Instagram, TikTok and YouTube, maximizing reach and engagement.
- Interactive Elements: Viewers were encouraged to interact through comments, questions, and participation in prize giveaways, enhancing community engagement.
Results and Impact:
- Rapid Audience Growth: Within six months, the Freedom Connect YouTube channel amassed over 100,000 subscribers, earning the prestigious YouTube Silver Play Button.
- Increased Brand Awareness: The podcast significantly boosted Freedom Telecom’s brand visibility. Business and professional media shared articles about tremendous succes of Freedom Telecom Youtube channel and podcast as well. Videos at all platforms got more than 10 mln views.
- Community Engagement: The interactive nature of the podcast fostered a lively community, with viewers actively participating in discussions and prize draws, further solidifying the brand’s relationship with its audience.
Through the innovative Freedom Connect podcast, Freedom Telecom successfully navigated the competitive telecom landscape, increasing brand recognition and building a trusted connection with its audience, despite the initial regulatory challenges. This project exemplifies the power of targeted content marketing in achieving strategic brand goals.
Link: https://www.youtube.com/playlist?list=PLEy3jI3X8vApWKrSNJbB1jtXWV0eVkBw6