Magic in deeds
Клиент
Allur
Рабочая группа
Produced by bvp studio
Idea&Director - Anton Ponomarenko
Producer - Anastassiya Babayeva
2nd dir - Maria Isitova
1st day DOP - Madiyar Satybaldiev
2nd day DOP - Kirill Kistanov
Casting - Anna Holzmann
Stage design - Asel Ulzhebayeva
Administration - Dimash Toibazarov
Post production - Vladimir Starodubstev
Color - Alexander Dragomirov
VFX&Sound - Arnur Amirgali
Задача
Project Goal: To wish our clients and all Kazakhstani people a Happy New Year, creating an atmosphere of unity and love.
Concept of the Video: The main focus is not on cars but on people, as the most important aspect for the company is its customers. We wanted to show that in the New Year, what truly matters are not material things but the emotions and actions of people.
Concept: In our video, we move away from the traditional New Year celebration with salad and champagne. Instead, we created a story where Santa Claus finds himself in a difficult situation and needs help. This becomes a moment when the people around him come together to save him, reminding everyone that the New Year is a time for helping each other and performing good deeds.
Key Message: The New Year is about actions and caring for one another. It’s important not only to focus on ourselves but also to notice those around us. The priority is mutual support and assistance, not the material attributes of the holiday.
Key Elements: The video showcases an international cast, emphasizing the diversity and unity of Kazakhstani society. Helping each other and upholding human values are the main characters of this story, demonstrating that New Year is not just a date on the calendar but a time for meaningful and kind actions.
This video is our way of reminding everyone of the true spirit of the holiday, where the most important thing is to celebrate the New Year with loved ones, showing care and attention to each other.