HUNGER FED HUNGER
Клиент
Bellissimo Pizza International
Рабочая группа
Creative director of the case - Denis Eliseev
CMO - Sayyod Matkarimov
Creator - Shohruh Jamoliddinov
Art Director - Javlon Rakhimjanov
Account manager - Xumoyun Anorov
Performance marketing - Bakhramov Shaxin
Production - Inomjon Ismailov
Задача
Background:
In Uzbekistan, 95% of people profess Islam Ramadan
is the most important holy month for Muslims.
Muslims fast from before sunrise to sunset for an entire
month and there is no food or water period.
And only after sunset do they eat (perform Iftar)
Problem:
But some do not eat the Iftar meal. It is about 4-5 million who are suffering from poverty and they are not fasting due to lack of food. And they are suffering not only this month, but all year around.
Idea:
This year, we created a special Iftar set that included
a special donation.After all, those who are fasting during
Ramadan know what it is like to be hungry. Every person
who buys an Iftar set is helping those who are hungry.
5% of the sales were automatically donated to those
in need of food.
Results:
We've brought together more than 10 000
of people to collect donations and brought
the issue to 9.985.986 million people.
