Nadyon Global
Brand Strategist – Yrysty Yerden
Creative Director – Alena Khegay
Namer – Mariya Seilova
Graphic Designer – Alena Gavrish
Task
Introduce a new Korean cosmetics brand in the highly competitive Kazakhstan and CIS markets, where 40% of marketplace purchases are for cosmetics and perfumes. The challenge was to make the brand stand out on shelves and online with a unique visual and verbal concept, emphasizing the product’s strengths as a reliable daily skincare kit.
Our solution
Created a brand concept that presents the product as a high-quality skincare solution, where each ingredient is carefully selected and has a specific role. This idea, similar to a “decoded formula” for everyday cleanliness and hydration, was conveyed using clear and simple visuals and messaging.
Outcome
The brand successfully differentiated itself in the saturated market, attracting attention both on shelves and online marketplaces, and establishing itself as a trustworthy, high-quality skincare option.
Date: June 2024