Chivas ‘Premium Lifestyle’
Клиент
Chivas
Рабочая группа
Project Manager – Anna Gracheva
Production Director – Dariya Pitirimova
Creative Producer - Adlet Kasym
Photographer – Vladislav Lukinov
Videographer – Dmitry Kozlov
Stylist – Daniil Vais
Copywriter – Zarina Tulegenova
Design – Aigerim Zhumabay
Задача
Task:
Demonstrate the product, create an image of "premium" and attract the target audience through creative personnel.
Our solution:
A creative concept around a mysterious closed club — a society of the elite, connoisseurs of luxury and comfort. The main message of the concept is luxury, available to every consumer of Chivas whiskey.
We presented a mysterious Gucci-style indoor club, in which a slight feeling of otherworldliness arises and secret knowledge is revealed, and Chivas becomes a guide to this alluring and exciting world. He adds mystery and attractiveness to the characters. It allows you to put yourself in their place — strive for style, discover new things for yourself and pay attention to the little things.
Outcome:
We have created content that is attractive to a new audience, refreshes the brand and gives it a new reading without distorting the main meaning: with Chivas you can feel special.
Date and Medium:
June 2023 - Digital
