inDrive Key Visual
Клиент
inDrive
Рабочая группа
Creative Director – Alena Khegay
Production Director – Dariya Pitirimova
Project Manager – Alena Zemlyakova
Creative Producer – Margarita Gorbacheva
Photographer – Vladislav Lukinov
Stylist - Saya Sankibayeva
Hair and Make-up artists - Zhanel Kalmenova & Ekaterina Chistyunina
Задача
Task:
Create a Key Visual featuring local faces and themes to appeal to the target audience of the inDrvie service.
Our solution:
Produce high-quality materials suitable for all printing formats. Due to the changeable weather, we managed the shoot by using artificial lighting to replicate the desired scenario, isolating the light from above with a powerful source. We also ensured high-quality visuals within the confined space of a car by using a high-resolution camera and enhancing clarity and color accuracy during post-production.
Outcome:
The Key Visual was prominently displayed on the main street of Almaty at the intersection of Al-Farabi and Seifullina streets. Multiple visuals were created to communicate that using inDrive is a comfortable solution in any situation.
Date and medium:
August - September 2023 - Digital
