inDrive
Project Manager – Anna Gracheva
Creative Director – Alena Khegay
Creative Producer – Margarita Gorbacheva
Production Director – Dariya Pitirimova
Photographer – Vladislav Lukinov
Copywriter – Alua Ihsanova
Director - Zhanna Galieva
DP - Dastan Zhumagulov
Stylist - Saya Sankibayeva
Muah - Zhanel Kalmenova & Ekaterina Chistyunina
Color Grading - Aydos Jumurov
Task:
Adapt the global video and photo content to the local market, enhancing brand presence and awareness.
Our solution:
We developed localized portraits of passengers aimed at different target audiences, inspired by the global campaign. Each character was crafted to connect with taxi service users. Alikhan dislikes being late, Madina has high standards, and Aisha prefers top-notch quality. They all face the issue of low-rated drivers, which inDrive solves by allowing users to choose drivers based on ratings.
Outcome:
The localized content effectively increased brand relevance and engagement, resonating with the target audience and reinforcing inDrive’s value in the local market.
Date and medium:
May - September 2023 - TV & Digital