Light Retro
Owners/Creator: Alisher Mamadaliev
Owners/Creator: Rushana Mamadalieva
Director/Concept/Music: Damir Mubinov
Thanks:
Ramil Rem Garra
Akbar Yusupov
Mia Mubinova
Rishat Askarov
Atabek Kuttiboev
Bunyod Karimiy
Dmitriy Ilyin
Akmal Muxitdinov
Ilnur Kasimovich
Feruz Isabaev
Arslan Mamutov
Light Retro is a young, independent clothing brand that immerses its audience in the unique nostalgia of the '90s.
To fully capture the desired atmosphere and engage the brand's audience, we created a brand manifesto inspired by iconic elements of the past era: cassette tapes that need to be rewound with a pen, bulky TVs, cartoons at 7 a.m., and the familiar yet firm voice of a mother calling her child home—because it's time for lunch.