More than style
Клиент
VILED Group
Рабочая группа
Agency:
Executive Director: Yekaterina Belyashina
Creative Director: Azatkhan Uxikbayev
Creative Group Head: Timofey Pozdeev
Art Director: Ruslan Rakhimov
Art Supervisor: Kirill Malcev
Designer: Max Balter
Designer: Nadezhda Sorokina
Designer: Nikita Tkalich
Strategic planner: Askhat Orazaev
Copywriter: Ilya Dovgun
Account Manager: Zulfiya Dzhaparova
Account Manager: Diana Appakova
Client:
Marketing Director: Arshat Baktygali
Задача
Situation:
VILED — is the first unique Kazakhstani house of style, which unites under its leadership big list of luxury and premium brands in different categories from all over the world. Brand launches advertising campaign to reveal Spring & Summer collection of fashion, perfume and jewelery with an insight that wearing “big” brands makes it’s owner feel bigger in society.
Solution:
The execution idea was to imagine new collection of VILED on giant size brand ambassadors appearing on the public places of Almaty and Astana cities, where brand’s audience usually visit.
Realisation:
The production process combined photoset of landmark city locations with the fashion photoset of ambassadors and models in studio. As a result brand communicated the campaign with a series of visuals and animatics for outdoors, digital and SMM.
Backstage video:
https://www.instagram.com/p/C7eXNJCtgiD/
