Efes Kazakhstan
Client: Efes Kazakhstan
Brand: Beliy Medved
Brand Team: - Yuriy Ro, Yelena Tereshenko, Djamilya Shakuova
Agency: Yurta Creative Аgency
Client Service: - Anikul Bidaybekova, Elina Cherunova, Dinara Shaldanbayeva
Creative Director/Illustrator: Pavel Kuhtin
Copywriter: Bolat Elmuratov
Objective: To create a visual that reveals the main message of the campaign “Leave the man alone”, addressed to the female half of the target audience and inviting her to take care of her man - to fill the refrigerator with Beliy Medved