Forte - Күш бойыңда
Клиент
ForteBank
Рабочая группа
Work group
Graphic designers: Vlad Ignatiev, Ekaterina Konopleva
Motion: Beibut Zhakhin
Art director: Alshevskaya Christina
Copywriter: Daniyar Agabekov
Head of creative group: Marat Botin
Head of Strategic Marketing: Ainur Zhamanova
Director of Marketing Division: Anton Kim
Задача
Background
With the advent of cell phones, people no longer need to buy calendars. But not everyone. For doctors, teachers, accountants, secretaries, and other professionals, this is still an indispensable tool in their work.
Problem
Every year, employees receive many calendars from companies. And there's only one on the table. How can we make our calendar stand out from the rest, increasing awareness and loyalty to the Forte brand?
Idea
Make the calendar a source of inspiration and positive emotions, and not just a way to check the date. This is the kind of calendar that one would like to approach every morning and charge oneself with energy for the whole day.
Strategy
As part of the “Strength is on your side” campaign, create a calendar for 2024 that will tell a story about 12 outstanding Kazakhstanis. Every month means a new story about the strength of a person and their contribution to the development of the Kazakh society.
To visually stand out from the others, employ an artist and create a unique comic book design. So that the calendar would not only be useful, but also serve as a bright element of the interior. This way we could also give an additional reminder that Forte supports the arts and the local talent.
Execution
We have chosen 12 significant historical figures and described what their strength is. These are 12 stories that can inspire anyone to find their hidden strength. A young, talented illustrator was hired for visualization; together with an internal team of designers, she has brought the idea to life.
The calendar has been created in all possible formats so that everyone can use it.
Result
Hundreds of positive reviews from clients. Release of additional editions of the calendars due to high demand. The Net Promoter Score (NPS) increased by 12%
https://forte.kz/calendar
