Easy Payment
Клиент
Uzcard
Рабочая группа
Creative Director: Farkhod Norbaev
Art Director: Vitaliy Khalzunov
Copywriter: Samara Akhmad
Graphic Designer: Viktoria Sharafutdinova
Graphic Designer: Shakhzod Saliev
Client Service Director: Nargiz Kamalova
Production Company: DBLA Video
Director: Malik Zenger
DoP: Tigran Mutafyan
Creative Producer/1st AD: Alisher Seitniyazov
Producer: Anastacia Lee
Project Manager: Ksenia Leonteva
Assistant:Alexandra Demchenko
Assistant: Daniya Kiaeva
Focus Puller: Aziz Normatov
Production Designer: Begzod Khudoiberdiev
Costume Designer: Feruza Khodzhabekova
Service Manager: Diana Kim
Clean Up: Ulugbek Abdusamatov
Задача
Situation:
Until 2019, for foreigners in Uzbekistan paying for different goods and services via MasterCard was an issue. Previously, to purchase any product or simply to have lunch, MasterCard holders had to go through a complex process of cashing and currency exchange, that is available only in several ATMs across the city, and which obviously took a lot of time.
So idea was to show, that after the advent of UzCard terminals, which accepts MasterCard, usage of these cards in Uzbekistan has become much easier and more convenient, and now, more than 285 thousand terminals throughout Uzbekistan accepts payment with MasterCard.
Idea
To demonstrate that now, cardholders can easily, simply and playfully make various payments, moving from one spot to another, without wasting time on complex payment procedures. That's what we wanted to show, shooting the video in one shot.
Results
The commercial is still on the digital.