Grippo-Stop Rebranding
Клиент
Excellence
Рабочая группа
Creative Director: Farkhod Norbaev
Art Director: Vitaliy Khalzunov
Copywriter: Samara Akhmad
Graphic Designer: Viktoria Sharafutdinova
Graphic Designer: Shakhzod Saliev
Strategic Planner: Lobar Alieva
Client Service Director: Nargiz Kamalova
Задача
Situation:
All pharmaceutical branding looks like it wants to scare sick people, and exacerbate already poor health or well-being.
68% of the population do not consider flu or cold as a serious illness, preferring to use traditional treatments.
Unlike competitors, Grippostop not only helps to recover but also tastes delicious.
Idea:
We decided that a delicious treatment should look delicious too. That’s why we made it look like brands in the FMCG category.
Results:
Packaging is still being implemented