Gravity Branding
Клиент
Newton
Рабочая группа
Creative Director: Farkhod Norbaev
Art Director: Vitaliy Khalzunov
Copywriter: Samara Akhmad
Graphic Designer: Viktoria Sharafutdinova
Graphic Designer: Shakhzod Saliev
Strategic Planner: Lobar Alieva
Client Service Director: Nargiz Kamalova
Задача
Situation:
Gravity - things in the universe with mass or energy, which wrapping space and time, form and attraction that causes the same bodies to move in the same direction. Also, it's a modern hotel bar in Tashkent, that will serve the local creative class and guests from abroad.
Idea:
We created a brand identity, that reflects the essence of gravity, where each letter randomly moves around its axis and is pulled to one point, bending the space behind it - background.
Results:
The bar is under implementation.