Texnomart
Creative Director: Farkhod Norbaev
Art Director: Vitaliy Khalzunov
Copywriter: Samara Akhmad
Graphic Designer: Viktoria Sharafutdinova
Graphic Designer: Shakhzod Saliev
Strategic Planner: Lobar Alieva
Client Service Director: Nargiz Kamalova
Situation:
Texnomart is the largest network of household appliances, but few people know that now in Texnomart they can buy furniture and carpets.
These products are more appropriate than ever for the autumn season of weddings.
Task:
To develop outdoor advertising, which will deliver a message that in Texnomart they can buy wedding gifts.
Decision:
Offer to weave carpet on the loom, to make it handmade.
Results:
Such a decision can attract the maximum amount of attention in social networks and get into the news.
And the largest format of carpet can be applied to the Guinness book of records as the largest carpet and the largest handmade outdoor.