Astana Convention Bureau
Producer – Natalina Sergeevna
Project manager – Anuar Kamzin
The agency had a complex task to solve. In the city overloaded with government employees and business events, we had to create an event of a completely different format and to attract informal and poppy audience.
Our main KPI was to attract 10 000 - 30 000 participants to the event.
And we made it. Within the three days of the event we attracted 53 000 visitors.
PR Value of the event amounted to 90 000 000 KZT.
Link to the project: