TAF! Tashkent Advertising Festival
Клиент
National Marketing Center of Uzbekistan
Рабочая группа
Client service: Elina Ibragimova
Art-Direction: Temur Sadi
Design: Temur Sadi, Anastasiya Tatarchenko, Rovshan Kidryachov
Animation: Evelina Usmanova
Music: Silent Partner - Butchers
Задача
Challenge:
Create the brand-identity that would stand out among local and regional creative and design events.
Idea & Solution:
Every symbol has a meaning. Every letter is a symbol. So, we decided to decrypt all the symbols that we use in our communication.
Also, the creative event is always an emotion, a reaction. So, we used the exclamation mark to show the emotions of the festival.
