Let's break into history together
Клиент
Football Federation of the Kyrgyz Republic, Kompanion Bank
Рабочая группа
Production: Antares Creative Group
CD: Nikita Frankovskiy
Directors: Stepan Golovash, Michail Em
Director of photography: Pavel Solomko
Operator Assistant: Konstantin Makarenko
Gaffer: Evgenii Buryak
Backstage: Eugene Chichurko
Sound producer: Murat Azhiev
Editor, CG artist: Maxim Manichkin
Color Correction: Michael Em
Composer: Ermer Kerimbaev, Samat
Art department: Belek Ibraev, Aya Ibraimova
Costumes: Rasul Kochkorbaev
Make-up artist: Anna Golovina
Key Visuals: I Media
Photographer: Denis Bogachev
Line producer: Tynchtyk Abalkasymov
Producers: Aijan Djumabaeva, Nargiza Sydykova
Managing Director: Aziz Hasanov
Задача
Task: Last winter the Kyrgyz national football team took part in the Asian Cup for the first time. The task was to create a media campaign in order to bring more attention to the national team and support the spirit of the fans. The goal was to show the huge support and love of the Kyrgyz people for our team.
Idea: A large-scale media campaign was held under the slogan "Let's break into history together". Members of the football team and fans took part in the shootings. We represented our players in the image of the Baatyrs (trans. “Warriors”). We worked on creating an atmosphere of unity and support.
As a result 3 videos and 4 key visuals were produced.
Videos were broadcasted on:
• 10 TV channels
• 8 media portals
• 11 LED screens in the capital
• 6 cinemas before sessions
KVs were posted all over the country on:
• 5 banners on mini-fields
• 20 banners throughout the republic
• 7 online platforms
We used social media accounts of the Football Federation of the Kyrgyz Republic, Antares Creative Group and the platforms of partners and sponsors of the Football Federation of the Kyrgyz Republic.
