AVIATA
AVIATA: Anton Storozhenko, Juliya Khamitova
MOVATORS idea farm:
General producer: Dmitry Schegolikhin
Creative director: Timur Shaitkaliev
Creative producer: Yelaman Rakhimberlin
Client-service: Iliya Akhmejanova
General manager: Alexandra Gashnikova
Producer: Artyom Porkovyrov
Designers: Denis Morozov, Nikita Tyulyupov
Director: Oljas Bayalbayev
DOP: Bakhtiyar Sadykov
Production designer: Juliya Kravchenko
Color Correction: Ruslan Mukhambetov
Casting: OPS
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MARKET CONTEXT
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Aviata is the largest service for buying air tickets and the largest e-commerce company in Kazakhstan.
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2019 SUMMER CAMPAIGN TASKS
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1. Attract the Internet users, who still buy tickets not on the Internet but in ticket offices
2. Tell in a simple and memorable way about Aviata product benefits
- even faster, simpler and more convenient way to compare all flight options
- Aviata waived the fee and ticket prices became even lower (new benefit)
3. Additional task – to emphasize that Aviata is a company that has a good understanding about Kazakhstanis with all their needs.
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SOLUTIONS
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FULL CASE: https://www.youtube.com/watch?v=zzLH6RSNA9o
ABOUT 2nd series
The favorite phrase of Zhemisbek Turgenbayevich, Aigerim’s boss, is “Need to do moves!”
Zhemisbek is always on the move without braking. Flying to the capital for a tender, going fishing, changing plans and all of a sudden seeing his parents in Shymkent – and all of this within a week. However, Zhemisbek hasn’t accustomed himself to the rhythm of the modern life. For him trips still consist of air ticket offices and paper tickets. That’s why our businessman once mistakenly landed in Petropavlovsk-Kamchatsky instead of Petropavlovsk.
His new assistant, Aigerim, helps him buy tickets on the go and prepare multi-leg itineraries. Thanks to her and Aviata, Zhemisbek Turgenbayevich is always on time at the right place.
The boss likes to assign complicated tasks to Aigerim, but she always has a speedy solution. She also has blackmail material about his secret career of a hip hop artist known as Dr. Zhemis-Back.
Came up with a refrain, which covers any question
- Because we’ve made a comparison
- Because prices are lower
- Because it’s Aviata
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RESULTS
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2nd film was viewed by 2.44 mln unique users
Traffic growth (full case 2 month):
Direct: June-July: +36.49%, +11.56%
Brand: June-July: +22.58%, +24.04%
SALES GROWTH: June-July 2019: +39%
(The same period in 2018: +15%)
(The same period in 2017: +13%)
Because it’s Aviata!