Designer - Alexandr Filatov
Corporate identity and communication strategy for music club Syndicate
Syndicate believe that music changes the world, so music changes Syndicate logo. Variations of the logo are generated by the program based on the music file loaded into it so every new gig we generate new logo by music of artist who play tonight. More fast and heavy music generates more distorted logo.
Syndicate identity use uniq color for every uniq music genre.
Text can be change easily and without damage to the compositions. New logos and patterns generate by program so club get simple tool for for creating new posters, tickets and so far.