Клиент

Samsung

Рабочая группа

CD: Nurlan Satarov
AD: Bakha Meirkhanov
CW: Anvar Mukhametkaliyev

Задача

Background

For many years Samsung leads the innovation process in the whole smartphone industry by constantly reinventing itself. One of the most notable functions available in latest smartphones is an opportunity to share power and charge with others.

Idea

Helping people is deeply rooted in human nature and to further reiterate this idea Samsung decided to do something unusual to celebrate the launch of new Galaxy S10 Red smartphone.

From ancient times red color is associated with heart, and heart itself is a symbol of good. So it was only logical to collaborate with the most famous organization in the world, the one that has Red in its name. We partnered with Red Crescent of Kazakhstan - to help those in need. Because, in Samsung we truly believe that sharing is caring.

Solution

Samsung and Galaxy S10 Red smartphone have given 23 000 000 tenge for implementation of social project that helped more than 1500 families in need in Nur-Sultan, Almaty, Shymkent, Karaganda, Ust-Kamenogorsk and Pavlodar. This sum was distributed in the form of money certificates that can be used to purchase products and other necessary goods in supermarkets.