Creative Director: Farkhod Norbaev
Art Director: Vitaliy Khalzunov
Copywriter: Samara Akhmad
Graphic Designer: Viktoria Sharafutdinova
Graphic Designer: Shakhzod Saliev
Situation: In Uzbekistan, there's only the main player in razors category - Gillette and its forgeries. And nobody knows about BIC razors. Also in Uzbekistan, there is a rule, not prescribed by law - no image of persons with beards allowed to be on communication images. Moreover, recently the police officers began to catch bearded men and forced them to shave. Task: To create outdoor advertising that will increase brand awareness. Decision: We imagined what would happen if such a situation happened to popular men from Uzbekistan's history, for whom the beard was part of the usual and prestige image.