Клиент
Zimmer
Рабочая группа
Creative Director: Jeykhun Imanov
Project Manager: Vugar Mammadov
Art Director: Jamal Aliyev
Designer: Jamal Aliyev, Ruslan Fazlulov
Задача
Task:
The German brand approached us for the full brand development: naming, logotype, corporate identity and slogan. "Zimmer" is a manufacturer of high-quality and affordable household appliances.
Execution:
We called the brand "Zimmer". You can recognize the letter "Z" in the three stripes of the logo. Sharp and bold lines convey German rigor and precision.
Creating a slogan we were based on the durability of goods. The slogan sounds like "Freund für das Leben". In translation from German means "Friend for life." It also characterizes brand relationships with customers. Warm, durable and long-lasting.
Results:
Zimmer raised brand awareness and took 60% of the market amongst its competitors.
